BRAND STRATEGY
Our brand is not just about logo, website, name or products; it is about how our customers perceive us and how we make them feel. Our brand is to make all women around the world influenced by stories of our products, to witness their most special moments and provide them to experience this luxury by forming a bond between them and the product. Main element of the ANKHA strategy is the promise of “the brand that turns jewels into fashion” and to keep going using this promise in each element of brand communication. Brand strategy of Ankha is based on stability and persistence.

OUR VISION
As a well-known, quality and reliable world brand, to create privilege with attainable luxury and customer focused understanding.

OUR MISSION
To consubstantiate cultural power of the name of ANKHA, as a brand who has strong design characteristic and a story, with jewelry.

BRAND COMMITMENT
The brand ANKHA that turns jewels into fashion, commits to witness customers’ most special moments and enjoy the attainable luxury by forming emotional bonds among the unique stories of the products and customers.

To fulfill this commitment, all organizational and operational sources are used and its persistency is provided.

‘We accompany not only special moments of women, every moment of their lives.’
We think every moment of women is special. As brand that witnesses beauty of women in every moment of the life, we aim to increase the success we achieved so far, improving the experience of jewelry that we offer.

‘We accelerate the brand positioning with specialized products and sales mix according to the market.’
We aim to increase our export and reputation; with the right product group, the right pricing strategy and the right business plan meanwhile positioning our brand ANKHA always at the right place with specialized marketing and
sales mix for each of the markets, in our primary and secondary target markets which are determined for our business plan period.